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23 quotations available on Advertisement category

"You can tell the ideals of a nation by its advertisements." -- Norman Douglas "Seeing a murder on television can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some." -- Alfred Hitchcock "Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless." -- Sinclair Lewis (1885 - 1951) "Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to." -- John O'Toole "The value of an ad is in inverse ratio to the number of times it has been used." -- Raymond Rubicam "Advertising practitioners are interpreters. But unlike foreign language interpreters, ad people must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience." -- Jef I. Richards, advertising professor, The University of Texas at Austin "The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced." -- Marston Bates "The best ad is a good product." -- Alan H. Meyer "Advertising agencies' primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second." -- Mark Jackson "The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be." -- William Feather "Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort." -- Marshall McLuhan "Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream." -- John Berger, Ways of Seeing "In the factory we make cosmetics; in the store we sell hope." -- Charles Revson "The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." -- Leo Burnett "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't." -- Morris Hite "The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply." -- Leo Bogart "Nobody counts the number of ads you run; they just remember the impression you make." -- William Bernbach "A good story is like a bitter pill, with the sugar coating inside of it." -- O. Henry "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." -- William Bernbach "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine." --  David Ogilvy "Asked about the power of advertising in research surveys, most agree that it works, but not on them." -- Eric Clark "You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place." -- David Ogilvy "Many a small thing has been made large by the right kind of advertising." -- Mark Twain